I worked on a project a while back with Brent Coyle and EA Sports to co brand Madden NFL and Nike shoe's. We mirrored this concept with the already ancient NCAA football game. These shoes also went in conjunction with the co branding of EA Sports, MADDEN NFL 12, NIKE and the the additional Nike Boom app. Same goes for co branding of EA Sports, NCAA FOOTBALL 12, NIKE and the Nike Boom app.